The ChicaGo SKy WNBA X
Columbia College Chicago X Soundoff
This semester-long course facilitated a year-long collaboration between Columbia College Chicago and the WNBA team, The Chicago Sky. Through a rigorous pitching process focused on concept development and product viability, my team partnered with the local brand SOUNDOFF to design and create merchandise mockups intended for mass production and sale during Chicago Sky basketball games.
From garments to accessories, we developed a range of market-ready products that balanced strong visual identity with functionality and quality. Each piece paid homage to the Chicago Sky’s colors, community, and team ethos, celebrating the culture and pride of being a fan of women’s professional basketball.
In Process…
From Week One to Final Cut: Idea Pitching, Creation, Produciton
Rooted in the empowerment of young girls and the sense of belonging fostered within basketball culture, my team and I created a family-oriented merchandise collection that emphasized inclusivity and versatility.
The designs included gender-neutral track pants that transform into basketball shorts through snap closures, as well as jerseys offered in sizes ranging from youth to adult—encouraging intergenerational connection through shared team pride.
The collection concluded with a meticulously designed, stadium-compliant purse that met all size and regulation guidelines, featuring subtle accents that pay homage to the Chicago Sky’s visual identity.
The Cloudy Purse
The idea for this purse was sparked by the resurgence of iconic small sling shoulder bags. Inspired by this trend, we wanted to create a stylish and functional accessory for young fans of the Chicago Sky. Our goal has always been to inspire young girls, and this purse gives them—and women of all ages—the opportunity to showcase femininity with a subtle nod to their favorite team.
Designed with versatility in mind, this mini purse is perfect for game days or everyday use. Crafted from durable, structured pleather with elegant golden accents, it meets stadium requirements while remaining chic and practical. Thoughtful details, like a hidden pocket designed to hold a lipstick or discreetly store personal essentials, highlight our commitment to girls’ health and wellness.
The purse’s colors honor the Chicago Sky, featuring a basketball-inspired motif that echoes the team’s logo. It’s more than an accessory—it’s a statement of empowerment, style, and team pride.
The Chicago Sky-Inspired Mini Purse
WNBA Empowering Women Everywhere!
WNBA Empowering Women Everywhere!
Off to the Game!
An Experience of a Lifetime: Idea to reality
The Chicago Sky × SOUNDOFF × Columbia College Chicago collaboration debuted at the May 22, 2025 home opener.
We were invited to attend the Chicago Sky’s first home game of the 2025 WNBA season against the Indiana Fever at Wintrust Arena. We had an exclusive first look at products created by SOUNDOFF, inspired by concepts developed during our Capstone Concept to Consumer class.